Clik here to view.
3C campaigns: Company, Customers, Cause
This is the second in a four-part series examining how companies are leveraging their influence to drive social good, and joining their customers and fans in a demonstration of shared values—all...
View ArticleClik here to view.
Ensuring success for a social cause marketing campaign
This is the third in a four-part series examining how companies are leveraging their influence to drive social good, and joining their customers and fans in a demonstration of shared values—all through...
View ArticleClik here to view.
Details matter: fine-tuning a social cause marketing campaign
This is the last in a four-part series examining how companies are leveraging their influence to drive social good, and joining their customers and fans in a demonstration of shared values—all through...
View ArticleClik here to view.
6 creative ambient cause marketing campaigns from around the world
Recently we posted our favorite print-based cause marketing campaigns from around the globe. Now, here are some of our favorite cause marketing campaigns using ambient media. Like print ads, they use...
View ArticleClik here to view.
A simple, effective cause-campaign model for the holidays
With the holiday season just a few weeks away, your company might be looking to do something different this year. Something more meaningful. Something that gets your employees, customers and suppliers...
View ArticleA cause campaign we like: Truvia “Sharing a Sweet Future”
The makers of Truvia natural sweetener recently launched an interesting cause campaign entitled “Sharing a Sweet Future,” with the stated goal of reducing hunger among Bolivian schoolchildren. Truvia’s...
View Article2012 roundup: how-to advice for marketers
As 2012 draws to a close, here’s a roundup of TRAY’s how-to advice for B2B, B2C and nonprofit marketers. In case you missed any of these posts when they originally appeared in our blog, we hope you’ll...
View ArticleClik here to view.
Three great cause marketing campaigns from 2012
Boston-based cause marketing expert Joe Waters — he’s co-authored the book Cause Marketing for Dummies — has a great blog called Selfish Giving, whose mission is “to give small nonprofits and...
View ArticleClik here to view.
6 more creative ambient cause marketing campaigns
We’ve written about ambient cause marketing campaigns before, and we can’t get enough of the ones that are done well. Here are six more international campaigns that promote important causes in a...
View ArticleCause marketing campaign case study: Stouffer’s Mac ‘N’ Cheese Truck
As part of a recent promotion, three of our favorite things converged: social media, cause marketing, and macaroni and cheese. Over the course of three weeks, the Stouffer’s Mac ‘N’ Cheese Food Truck...
View Article
